ICP Builder
Define exactly who you're targeting. Your refined ICP is used for all content generation — articles, keyword campaigns, and SEO pages.
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Company Summary
One sentence describing what your company does and who it serves.
Target Audience
Industries, company sizes, and job titles you're targeting.
🏭 Target Industries auto
e.g. SaaS, E-commerce, B2B Software, FinTech
🏢 Company Size auto
👤 Job Titles / Roles auto
e.g. CTO, VP Engineering, Head of Growth, Product Manager
🌍 Geographic Focus auto
e.g. United States, Europe, APAC, UK, Global
Pain Points & Buying Triggers
What problems drive your audience to buy, and what events trigger their search.
😤 Pain Points auto
e.g. High customer churn, Manual onboarding takes weeks, Can't track ROI
⚡ Buying Triggers auto
e.g. New funding round, Team scaling past 50, Competitor switched tools
Content Strategy
Keywords and value proposition used to shape article and SEO page content.
💎 Value Proposition auto
🔑 Core Keywords auto
Core terms that define your product category (5–12 recommended)
⚡ Live Preview — What content generation will use
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