Everything you need to get your brand cited by ChatGPT, Perplexity, Claude, and every AI engine that matters. Written by practitioners. Updated as the field evolves.
GEO is the practice of structuring content so AI search engines (ChatGPT, Perplexity, Claude, Google AI Overviews) cite your brand in their responses. Unlike traditional SEO, GEO optimizes for AI citation probability rather than search ranking positions. It focuses on authority signals, factual density, FAQ coverage, structured data, and authoritative tone.
Start with the fundamentals, then dive into tactics and measurement.
A ground-up explanation of GEO — what it is, why it matters now, and how AI engines decide what to cite. Includes the 30+ signals that affect your AI readiness score.
The practical playbook for earning AI citations. From content structure to authority signals to robots.txt configuration. Actionable tactics you can implement this week.
How GEO and SEO relate, overlap, and diverge. What traditional SEO skills still apply, what you need to unlearn, and how to run both strategies without doubling your workload.
A step-by-step GEO implementation plan built specifically for SaaS companies. Content types that earn AI citations in competitive categories, with real examples and templates.
Building a GEO measurement framework. How to detect when AI engines cite your brand, set up citation monitoring, and connect AI visibility to revenue impact.
The window to own this space is open. Not for much longer.
Perplexity crossed 10M daily active users. ChatGPT gets 100M+ weekly users running searches. Google's AI Overviews now appear on 30% of queries. The traffic patterns are shifting — fast.
When you ask an AI about most B2B SaaS categories, it cites Wikipedia and 2-3 dominant blogs. Those positions aren't locked. Companies that publish authoritative GEO content now will own those citations for years.
When ChatGPT recommends your product by name, buyers arrive with intent already formed. AI citation traffic shows 2-4× higher conversion rates than typical organic traffic because the AI has done the research framing for you.
GEO-optimized content ranks better on Google too. FAQ markup, structured data, authoritative tone, and factual density are signals Google already rewards. One investment, two channels.